In Your Head

Founded by marketer and trend consultant Shannon Kelly, In Your Head is a Seattle-based
consultancy providing trend research, brand strategy and marketing services to national and
international brands and retailers. They commissioned Medium to redesign their website into
a smart, informed online destination offering their insights on the latest in food, fashion and
lifestyle trends.

We modernized the logo and color palette to create a cohesive, editorial presentation for the
brand. We adapted a grainy, black and white photography concept to visually connect the
company’s many fields of expertise, including fashion, beauty and food.

Because self-updating was a key requirement for the new website, we replaced their previous
Flash website with a Drupal-based platform they could maintain themselves, which also
provided extensive SEO tools and integration with Google Analytics.

For improved user experience and a stronger brand presentation, we migrated the client’s blog
from Blogger to the new platform and integrated a Twitter feed and share links to promote
brand awareness. In addition to the company’s standard email subscription, we implemented
a new paid subscription option, the Annual Trendscaping Report.