Ink and Press

Ink & Press is an LA-based PR consultancy specializing in beauty, lifestyle and consumer
brands. Founder Stephanie Tsai commissioned Medium to develop an online brand presence
that would support and strengthen her brand while also providing a platform to promote client
news and events.

From start to finish, the new website was delivered in a month, using a Drupal platform that
allows the client to publish blog posts and update content. Medium developed the home page
using a blog format, giving the website a casual, inviting point of entry that would appeal to its
target market. We further reinforced the non-corporate feel of the design with a decidedly
feminine aesthetic that, together with strong, classic typography, delivers a timelessly modern
and engaging brand presentation.