Murad

A leader in premium skincare products, Murad, Inc. hired Medium to support and assist the
internal IT team with HTML development and SEO implementation for the launch of the new
Murad.com.

Additionally, prior to co-founding Medium, Julie Ashkenazi oversaw the internal design of the
new Murad website, which features a clean, modern design reflective of the brand’s clinical
positioning. The new website successfully elevated the brand’s online presentation, improved
user experience and increased online sales. The redesign helped facilitate a 35% monthly
sales increase and a 25% conversion increase.