Patrick Melville Salon & Spa

With a client list that includes supermodels and Golden Globe nominees, Celebrity Hairstylist and
Aveeno spokesperson Patrick Melville commissioned Medium to develop the logo and brand identity
for the prestigious Patrick Melville Salon & Spa, which opened in New York’s Rockefeller Center in 2007.

We reinforced the salon’s brand and prestige online by creating a website that consolidated online
presentations related to the salon—including the owner’s portfolios and the salon blog—into one
singular, visually cohesive destination.

Building on a Drupal platform, we created a unified, tabbed framework to provide viewers with salon
information and owner portfolios in a user-friendly format. Additionally, we re-launched the salon blog
with a new look and name, Rinse. Read. Repeat., featuring salon news, styling trends and haircare
tips while also encouraging the growth of the company’s online community.

In 2011, we launched the brand’s email marketing program, which along with our social media
management, has significantly boosted the company’s online presence and increased traffic to the
website and ultimately, the salon. Since assuming marketing responsibilities, we have grown the
online community to include key influencers, such as beauty bloggers and editors, and have
increased Facebook fans by 78% and Twitter followers by 385%.