Susan Gold Consulting

Throughout her career in entertainment, Susan Gold has seen success as a producer, talent
negotiator and show runner. She hired Medium for the redesign of her company website with
the goal of streamlining her messaging and developing an improved online presentation that
better highlighted her skills and experience.

We redesigned the website with a professional, modern aesthetic featuring bold typography
against a muted color palette. A subtle lens flare was added as a design element to evoke the
allure and celebrity of Hollywood, while photos were given a Polaroid treatment as a visual
reference for casting agents and industry insiders. The new website features video clips of the
client’s work, with simplified copy for clearer messaging, accentuated by concise,
strong headlines.

Key to the website’s success was establishing a wider networking reach, which we facilitated
through an integrated Twitter feed for brand awareness and SEO gain, as well as including links
to other social communities.